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VOL. II · 2026 · GULF COAST AI PANEL
Vol. I sold out Lunch included Free admission

AI Unleashed

How Gulf Coast business owners are actually using AI right now. No jargon. No hype. Three panelists, three hours, lunch on us — and three tools you can put to work Monday morning.

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60-SECOND FORM  ·  NO CARD REQUIRED  ·  NO UPSELL AT THE DOOR
Watch this first — a quick word on what the day is really about
When
Thu · Jul 23
Doors 11:00 AM · Program 11:30 AM – 3:00 PM
Where
IHMC Conference Room
40 S Alcaniz St, Pensacola, FL 32502
Cost
Free
Lunch provided by Butcher & Associates · Limited seats
50+
Vol. I — what happened

50 Gulf Coast owners packed the room for Vol. I, and seats were gone within 48 hours of the invite.

People stayed long past the end time swapping what's actually working — and the question we heard most was simply "when's the next one?" This is it. Same honest format, bigger room.

Vol. I sold out
WHO THIS IS FOR

Come as you are.

Never opened ChatGPT? Perfect. You're exactly who this afternoon is built for.

This is for small-business owners who keep hearing "you need AI" and just want a straight, plain-English answer to what that actually means for my business. No tech background required. You'll leave understanding what AI can really do for you — and you'll get your own questions answered by people who use this stuff every day, not sell you buzzwords.

Curious Dabbler Regular Builder Operator
↑ wherever you are, you're welcome
HOW THE DAY RUNS

The agenda.

Show up when doors open, leave when you've got what you came for. Here's exactly how the day runs — no surprises.

11:00 AM
Doors open · coffee · room minglingPick up your badge, grab a coffee, meet a few owners before things start.
ARRIVE
11:30 AM
Panel introductions & openingQuick framing of the day, panelists introduce themselves and their angle on AI.
BEGIN
12:00 PM
Owner-driven Q&A & live demosWe answer the questions you submitted with registration. Live builds where it makes sense.
CORE
1:00 PM
Lunch · open-table networkingSit anywhere. Trade what's working. Lunch provided by Butcher & Associates — eat well.
BREAK
2:00 PM
Second half · audience-voted questionsThe deeper-cut stuff. Specific tools, specific workflows, specific problems.
DEEP
3:00 PM
Hard end · open mingle until 3:30Wrap on time. Stick around if you want — we'll be there. Claim your free AI-readiness assessment on the way out.
CLOSE
BY THE TIME YOU WALK OUT

What you'll leave with.

Three concrete things you can use — not buzzwords.

01 · TOOLS
Real tools you can start using in your business this week.
You'll watch real, working examples — not slideware. Simple ChatGPT uses, quoting and customer-intake tools that save owners hours a week, and AI workflows that are already running in real Gulf Coast businesses. Everything you see is something the panel actually uses or has built for a client.
02 · ANSWERS
Honest answers to the questions you've been afraid to ask.
What does this actually cost, and is it worth it? Where should I start? What should I not bother with yet? How do I tell a real AI tool from someone just selling hype? Bring the questions you've been afraid to ask — this is the room to ask them.
03 · ROOM
A room of Gulf Coast owners figuring this out alongside you.
You're not the only one figuring this out. The room runs from total beginners to owners already using AI daily — all local, all sizing it up like you. Bring business cards. The best conversations usually happen after the panel wraps.
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THREE VOICES, ONE ROOM

On the panel.

Local people who actually use this in real businesses — here to answer your questions, not sell you.

Andrew Waltrip
AI Systems Architect
The local who actually builds AI systems for Gulf Coast SMBs — in practice, not theory.
Founder of Summit Intake Systems. Ships AI-powered intake, outreach, and quoting systems for small and mid-sized businesses across Florida and the Gulf Coast. Best positioned to answer: what a real AI build costs, how long it takes to see ROI, and where owners waste money chasing shiny-object tools that never ship.
Daniel Holzknecht
Founder · Build a Brain AI
Founder of an AI app for college students. Brings the builder's-eye view of what's actually shipping.
Builds consumer AI tools used daily by students. Brings the perspective of someone who ships product to users every week and knows what holds up under real usage versus what breaks the moment it leaves a demo. Best positioned to answer: how to think about AI product quality and what "good enough to ship" actually means.
Jonathan Arneault
Managing Director · Avalara
Managing Director at Avalara, the enterprise tax-compliance platform. On UWF's Cybersecurity & AI advisory board. Gulf Breeze local.
Previously CEO of FuelTrust and held IBM leadership roles (Director NA SaaS, Program Director — Transformation, WebSphere). Brings the enterprise-scale view to the panel — best positioned to answer questions on data security, compliance risk, and how AI decisions made today scale (or don't) as a business grows.
MODERATED BY   William Butcher (Butcher & Associates)  +  Jeff Spooneybarger
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QUICK ANSWERS

Frequently asked.

Yes. Free admission, lunch included, no upsell at the door.
Perfect — most attendees haven't either. The whole afternoon is built to demystify it in plain English. No experience needed.
Full parking directions arrive in your confirmation email and a day-before reminder.
Day-of reminder text only. We don't sell, share, or spam. Reply STOP to opt out.
Every attendee gets a free AI-readiness assessment of their business — claim it at the event. No follow-up call or email needed to get it; it happens on-site, same day.
RESERVE YOUR SEAT

Reserve your seat.

One short form. We use what you tell us so the panel actually answers questions you care about.

Every attendee gets a free AI-readiness assessment of their business — claim it at the event. No sign-up call, no follow-up email required to get it.
When
Thu · Jul 23, 11:30 AM–3 PM
Where
IHMC Pensacola
Cost
Free + lunch
Please fill all required fields.
Day-of reminder text only · Reply STOP to opt out.
Optional — help us tailor the day
60-SECOND FORM · NO CARD REQUIRED · FREE AI-READINESS ASSESSMENT CLAIMED AT THE EVENT

You're in.

Confirmation email is on its way. Day-of, we'll text the parking + check-in details to the number you gave us.

WHAT HAPPENS NEXT
  • Calendar invite + parking details by email (today)
  • Day-before reminder text (Jul 22)
  • Show up at IHMC, doors 11:00 AM, Jul 23
  • Claim your free AI-readiness assessment on-site during the event
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